I always emphasise that it is important for a business person to have integrity. If you are going into a business where you need to play dirty, I rather make a quick exit and concentrate on other businesses where it would bring better margins and better playing field.

In one of the industry where I was involved (technically I am still involved as the company is still on going though I have let it survive on its own for the last 18 months). I used to control the southern region market for a particular product which most of you are likely to have in your house or office. But some overzealous sales people decided to cut me out and proceed directly with some of my dealers and hence I saw that a price war is looming. So I made a quick exit and decided to watch from sideline. Sure enough the price for that product fell dramatically.

I was advised by some seniors in that principal to remain in the sideline until things becomes favourable. So much so that things are starting to look up again and the principals in USA decided enough is enough and wants to clean up the market a bit. Here I am back on the drawing table to prepare for my next round of battle.

I always believe if you have integrity in what you do and that you are keen to develop market rather than destroy it, your principals will always return to you and give you the product which everyone wants to buy. What product it is? hahaha.. those bloggers that knows me will know what it is.. for others.. stay tune for clues ;-)